Centro Publisher Summit, May 8, 2008
Ad Opportunities
Online advertising is effective, creative, powerful and guaranteed. Build relationships with the most active and savvy in the area — OnMilwaukee.com’s readers. If you need assistance with your ad creation, we can help. From a simple ad design to rich media, if you can dream it, we can do it.
Listed below are the various ad sizes to choose from.
Standard Ad Sizes |
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| Ad Title | CPM | Details | Design Specs | |
| Leaderboard |
Front Page: $40 Targeted Content: $37 Run of Site: $29 |
Can be targeted to normal pages and special pages. See the sidebar for more information. |
–728px x 90px –gif or jpg format, 20k or less –swf format, 27k or less |
View |
| Tile |
Front Page: $29 Targeted Content: $27 |
These ads have a limited targeted placement. Available placement: Front Page, Entire Site. |
–120px X 90px –gif or jpg format, 5k or less |
View |
| Rectangle |
Front Page: $38 Targeted Content: $35 Run of Site $23 |
Can be targeted to normal and special pages. See the sidebar for more information. |
–300px X 250px –gif or jpg format, 20 k or less –swf format, 27k or less |
View |
| Skyscraper |
Run of Site: $23 |
All skyscraper ads are run of site. Targeted placement is unavailable. |
–160px X 600px –gif or jpg format, 20k or less –swf format, 27k or less |
View |
| Article Sponsor |
Targeted Content: See Representative |
May be targeted to specific stories or tags. |
–400px X 30px –gif or jpg format, 10k or less –swf format, 12k or less |
View |
Rich Media Ad Sizes |
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| Ad Title | CPM | Details | Design Specs | |
| Corner Peel |
Front Page: $70 |
These ads are only available on the front page. |
Reminder –100px X 100px –swf format, 10k or less Expanded –800px X 600px –40k or less Due to the complex nature of the Corner Peel, please download the provided ad specifications (PDF) for additional creation guidelines. |
View |
| Sliding Billboard |
Pencil Front Page: $40 Targeted Content: $38 Sliding Billboard Front Page: $55 Targeted Content: $52 |
Fixed position sliding billboards are sold by day. Can be targeted to normal pages. Special sections are unavailable for targeted placement. See the sidebar for more information. |
Pencil (Non-Expanding) –970px X 30px –One animation only –swf format, 10k or less Sliding Billboards (Expanding) –970px X 300px –swf format, 40k or less Due to the complex nature of the Sliding Billboard, please download the provided ad specifications (PDF) for additional creation guidelines. |
View |
| Top Clicks |
Non-Expanding Front Page: $34 Targeted Content: $32 Expanding Front Page: $36 Targeted Content: $34 |
Can be targeted to normal pages. Special sections are unavailable for targeted placement. See the sidebar for more information. |
Non Expanding –240px X 40px –swf format, 20k or less Expanding –240px X 200px –2 swf files, 30k or less (combined) |
View |
| Expanding Content Sponsor Buttons |
Static Button: $14 Expanding Button: $18 |
Can be targeted to normal and special pages. See the sidebar for more information. Sponsor Buttons are fixed positions placed by week. |
Static Button –120px x 60px –No Animation –gif or jpg format, 10k or less Expandable Button –1 Static Button –1 Rectangle Ad Due to the complex nature of the Content Sponsor Buttons, please download the provided ad specifications (PDF) for additional creation guidelines. |
View |
eNewsletter Ads |
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| Ad Title | CPM | Details | Design Specs | |
| eNewsletter |
Skyscraper: $95 Text: $75 |
OMC provides you with unique opportunities to reach thousands of OnMilwaukee.com readers directly in their inbox with our tailored weekly newsletters. OMC Daily Digest Sent daily. Live Music Preview Sent Mondays. The Weekend Preview Sent Thursdays, top story on Fridays. Family Weekend Roundup Sent Fridays. New Movie Releases Sent Fridays. Weekly Sports Digest Sent Fridays. |
Skyscraper: –160px X 600px –gif format, 2k7 or less eNews Text Ad –50–word text ad + hyperlink |
View |
Printable PDFs
Reasons to Invest
- — Loyal and engaged readers.
- — Online media expertise.
- — Inspired people working to build a better Milwaukee
- — Innovative and effective advertising.
- — A cooperative approach that you'll respect and enjoy.
Pages available for targeted ad placement:
Links open in new windows.
Daily Pages
Special Pages
Ask a sales representative for information regarding these pages.- Valentine’s Day Guide
- St. Patrick’s Day Guide
- Summerfest Guide
- Summer Festivals Guide
- Holiday Guides
Glossary
CPM: Cost per thousand
Placed by Week: Client will "own" ad placement for the entire week. The ad will be fixed in place and will not rotate with other ads.
Run of Site: The ads will be featured on any page. These ads are not targeted.
Targeted Content: Many ads can be specifically placed in certain sections. EXAMPLE: A restaurant may want their ads to appear in our dining section.
Special Sections: Promotional sections that appear only certain times of year, such as holiday and festival guides.
“Let’s fast-forward to a Saturday morning in the year 2012: You get out of bed, put on the coffee, but instead of stepping out on the front porch to pick up the paper, you sit down in front of your home computer and click on your local newspaper online.”
“One by one, print publications have been driven to extinction by something higher on the food chain; in this case, it’s online publications.”
—Online Publishing Insider
June 08, 2006